Montpellier Métropole had its first booth at the International Agricultural Fair in Paris, showcasing local winegrowers and producers, some of whom are involved in the "Destination Vignobles de Montpellier" label. The logical followup for 2022 strategies.
Placing Montpellier Métropole on the map of wine routesThe International Agricultural Fair in Paris is the country’s second largest trade show in terms of attendance, with 700,000 visitors each year. This event was the perfect opportunity for Montpellier Méditerranée Métropole to showcase local talent and promote its new “Montpellier Wine Destination” program after earning the “Vignobles & Découvertes” label by Atout France in March 2022..
Montpellier Métropole began the process in early 2021, uniting all of the vineyard, wine, and wine tourism stakeholders in its territory. With this label, they now have a new tool to make their area a major new wine tourism destination in France. All the more so given that 40% of the producers are certified organic.
Montpellier is home to the future of agronomy and agricultureIt is a question of culture. The “Destination Vignobles de Montpellier” program has a foothold in an area that blends health, the environment, food, agronomy, and agriculture. As a historic capital of wine, the Montpellier metropolitan area continues to innovate relentlessly. health established in 2022 in partnership with the State and the Occitanie / Pyrenees-Mediterranean Region, is a good example.
Designed to promote economic and job development, MedVallée’s vision is to meet tomorrow's major challenges at the crossroads of the Health, Food, and Environment sectors and to strengthen France’s health and food sovereignty. This excellence hub also encourages and facilitates collaboration between the region’s powerful academic ecosystem, businesses, large groups, and its network of startups, many of which are graduates of the Montpellier BIC incubator.
All are innovating in support of more virtuous agriculture, without the use of pesticides and chemical fertilizers: Airgaia (air management for greenhouses), Mycea (natural solutions for plant health), Sowit (precision agriculture), Rosella Biosystem (optimizing animal feed to minimize greenhouse gas emissions), Greenphage (bacteriophages, bacteria-eating viruses), and Elicir (natural solutions for biocontrol and plant biostimulation).
Montpellier, birthplace of the Territorial Meetings on Agroecological Transition and Sustainable FoodThe “Territorial Meetings on Agroecological Transition and Sustainable Food” were created in 2019 in Montpellier. Every two years, this business event highlights territorial initiatives and strategies promoting more responsible agriculture and food. Scheduled for 2024, the next edition will come back to the city where it originated.
As the birthplace of such a wide variety of initiatives, Montpellier Métropole felt it was necessary to finally be present at the International Agricultural Fair, simply as the logical continuation of policies and strategies it has launched since 2020.